It's National Cthulhu Week!
.... Oh come on, people! Don't be afraid to unleash your inner Lovecraftian fan! Join me in a week-long celebration of the Cthulhu Mythos. Join us in madness!
Or you could sit in your houses, completely oblivious of the horror around you. Preferably with an Elder Sign above your door, because only Lovecraft knows what's going to be happening this week!